The CEO of SEO

I’ve been running this website for more than a year now, and it’s been a learning process. WordPress helps with that process by automating a lot of the nuances of the site, and by masking my limited knowledge of html. Still, it’s been a trial and error thing.

One of the areas where we’ve been trying to improve is search engine optimization. Getting more hits and more eyeballs on the site certainly can’t hurt, and while we plug the show and blog posts relentlessly through Facebook and word of mouth, sometimes the best boost is getting someone random to check out the site and maybe listen to an episode.

We set a bunch of records for most views in a day, week, and month in April, with today being the final day of tracking in a month where we had more than 2,300 hits, a number that crushed the site’s first 4-5 months of existence. That’s a good trend. Jason’s post about the Legend of Korra led the charge, as Google seemed to love that article.

So it got me thinking: What does Google like? They’ve recently made looking that information up easier with Google Trends and Google Insights, both of which pull back the curtain on what really clicks with web users. They run information back to 2004, and I decided to take a look at the 10 most searched keywords on Google in the United states since those stats were tracked. The top 10 isn’t exactly full of surprises, but a couple items are not quite what you’d expect.

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The Return of Golf and Other Thoughts

Shaun and I were down in Phoenix over the weekend and some of the usual hijinks ensued. We played golf in the scorching heat (seriously, why in the hell is it 105 degrees in mid-April?), and have the videos to prove it. As always, you can subscribe to our Youtube channel to get the latest updates on when things like this are put up.

We also were part of a farewell party for our news girl, Molly. No, she’s not leaving the show (despite all the content she’s made us lose). She’s going overseas for a year to help teach kids English through song and dance. Supposedly everyone was going to be swimming at this party, but Shaun and I were tricked and ended up being the only ones. I also set a modern-day record for most giant Hebrew National hot dogs eaten before swimming.

Finally, we went to the Zelda: Symphony of the Goddesses concert on Saturday night. Definitely worth the money. Even though the balcony seats weren’t spectacular, they still provided a perfectly good view of the proceedings. One of the neat touches was a monitor by the conductor’s stand that allowed the conductor to sync the timing of the orchestra with videos that were playing on a giant screen in the background. It allowed the sound and video to work together to tell something like a small story and really added to the experience.

Anyway, busy weekend, and I’m sure we’ll talk more about it on this week’s show. In the meantime, here are those golf videos.

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